3D Advantages and Disadvantages

Tom woolston

Media revision

8^th April 2011

5 advantages and disadvantages to 3D media

Advantages

·         3D films cannot be pirated so therefore a big gain for the movie industry because people will not lose money through illegal internet downloads.

·         Some films if shown in 3D will make a even greater profit such as street dance 3D which gained a 30% rise from its opening Friday to the Saturday.

“The number one spot across the weekend, increasing its performance by a massive 30% on Saturday compared to the opening night on Friday.”

·         The cinema’s can increase prices at the cinema to gain money from the making of the movie.

·         The movies can appeal to more audiences like with the film the Avatar which was in the top ten grossing movies; however this could back fire if the real target audience is not found and could cause a bigger flop.

·         Another advantage is the increase in demand for 3D television especially produced by Sony as they are creating 3D televisions to be installed in houses which is being supported by Sky who have brought out a 3D box to go with their television. Also the thing that is in greatest demand for 3D television is sport live in 3D.

Disadvantages

·         If the target audience is not correct the movie can make a massive loss in money because of the high budget invested in the film if it flops like Mars needs moms a Disney film which was released in over 3000 screens in America only making a profit of $2000 at each cinema a pathetic amount for a film with budget of $150,000,000.

“3D may be here to stay.”It's institutionalized now," says Gray. "There's no going back." Now it just needs to find an audience.”

·         The movie companies will lose money with the internet sales of the movie as they cannot download the movie in 3D.

·         There is also a big fear that 3D movies and 3D technology is just a fad and that it will not last which will lose interest and the movies companies would have wasted they time and money.

·         Another disadvantage is that British companies cannot afford to produce and make 3D movies so they are being left behind in the market and will fall behind to the giants as their target audience is less clear and would most probably “flop”.

·         Finally the final worry is that the increase in the cinema prices of a movie will cause in less people going to the cinema and the movie making a loss because of the increase in the cinema prices to match the cost of the movies.

“And in other areas, the company is also facing the impact of the recession.” - Howard Stringer